Your Valuation Gap
It’s understanding what your business is actually worth right now and what you would like it to be worth, the difference between the two represents the Valuation Gap.
So why is it that valuation so important from a business perspective? It is the ultimate measure. If you look at the big end of town, they have the share market and the share market describes the value of all those businesses that are listed on the share market.
If you’re able to understand what drives value into your business then you can use that as the ultimate tool to push your business forward using the Valuation Gap as a measure.